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FDIC-Insured - Backed by the full faith and credit of the U.S. Government
Gen Z
From Safety Net to Solo: A Data Driven Look At Gen Z's Financial Journey
In a new study from Pathward and Mastercard, we examine how 750 Gen Zers think about money, manage it, and spend it across digital and traditional payment methods. Our findings reveal how this generation balances caution with ever-changing innovation and what that balance means for the future of financial services.
Key Takeaways:
- Four Distinct Life Stages: Late High School, College, College Alternative, and Post College reveal employment trends, top product used and owned, and self-perceptions
- Parental Dependency: Varies by life stage, employment status, and monthly expense support
- Risk Tolerance and Learning: Insights into how Gen Z gauges financial risk and they turn to for financial education
- Payment Habits: A look at how this generation adopts and uses payment products across digital and traditional channels