The Financial Brand on What Banks Can Learn from Pathward’s Rebrand

NewsAnthony Sharett
Published: 06 December 2022

Pathward President Anthony Sharett recently spoke with Bryan Yurcan, who writes for The Financial Brand. They discussed why the company decided to rebrand, external circumstances that affected the transition from MetaBank to Pathward and how employees played a significant role in bringing the company’s new brand to life.

The article shares insights into how the company arrived at its new name and branding, the process and lessons learned. Yurcan also reports on how the company engaged with external resources.


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About Pathward™

Pathward™, N.A., a national bank, is a subsidiary of Pathward Financial, Inc.™ (Nasdaq: CASH). Pathward is a U.S.-based financial empowerment company driven by its purpose to power financial inclusion for all™. Pathward strives to increase financial availability, choice and opportunity across our Banking as a Service and Commercial Finance business lines. The strategic business lines provide end-to-end support to individuals and businesses. 


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