We are Pathward

Employees celebrated becoming Pathward as the company launched its new brand identity and website.

Pathward™, N.A. employees celebrated the official launch of our new name, Pathward, and brand identity, a milestone symbolizing the unification of our company that underscores our commitment to creating a path forward for the unbanked, underbanked, and underserved to help them achieve financial mobility.

The weeklong celebration included employee volunteerism to benefit 15 nonprofit organizations across company locations in the U.S.

“There was talk about a more traditional celebration week, but we believed volunteerism was a great way to bring our brand to life. And, employees wanted that engagement with our community partners,” said Pathward’s Environmental, Social, and Governance Manager Kylie Brunick.

Pathward’s volunteerism is rooted deeply in our purpose to power financial inclusion for all, with each eligible employee afforded 16 hours of Volunteer Paid Time Off per year and incentivized to volunteer through our Dollars for Doers program. Our Community Impact Portal allows employees to search for volunteer opportunities, organizational events, and can track their volunteerism.

ESG Manager Kylie Brunick volunteers as part of Pathward’s new brand identity celebration.

“We’re not just a company of products and services, we’re a company that wants to embrace the communities where we live and operate,” Brunick added.

In total, more than 300 employees volunteered with organizations across the country, assisting in packing food for those in need, sweeping and cleaning kitchens, building foundations for new construction builds, assisting with bike repairs, preparing classroom materials and more. Some of the organizations assisted were: The Branch of Nashville (Nashville, Tenn.), The Children's Home of Easton (Easton, Penn.), CitySquare (Dallas, Texas), The Community Housing Network (Troy, Mich.), Habitat for Humanity of Greater Sioux Falls (Sioux Falls, S.D.), Junior Achievement of South Dakota (Sioux Falls), The Lighthouse of Michigan (Pontiac, Mich.), UMOM New Day Centers (Phoenix, Ariz.), and Volunteers of America, Dakotas (Sioux Falls). We also hosted a virtual volunteer activity for our remote workers.

Pathward employees prepare lunches for a non-profit as part of its brand celebration activities. 

Vice President, Partner Services Account Management Arnella Irby volunteers as part of Pathward’s brand celebration. 

(Left to right): Tax Business Development Specialist Maritza Torres, Analyst Maria Merced, Vice President of MPS Operations Jim Henkel, and Vice President of Sales, Tax Services Jermaine Shearin volunteered at Children’s Home of Easton (Penn.), where they painted the gymnasium. 

Customer Training Specialist Kat Sachleben volunteered at Children’s Home of Easton (Penn.), where she painted the gymnasium. 

(Left to right) Debtor Analyst Dontavia Rucker Commercial Underwriter Joseph Goins volunteered at the Branch of Nashville food bank in Antioch, Tenn. 

“It was a week designed to build connections in our communities, and to truly reflect our values,” said Director of Diversity, Equity, and Inclusion and Community Impact Natonya Harbison.

Moving forward, we hope to honor our name as we work alongside community partners to power financial inclusion for all.